Thanks for a thoughtful post. Lots of good stuff here. I particularly love the video recommendation. Really good idea considering how easy it is these days. Zappos does a great job with their video blog (http://blogs.zappos.com/blogs/zappos-tv).
Some more ideas to consider:
1. Create a Facebook Fan Page (http://www.facebook.com/business/?pages). It's free and a good way to reach your fans by giving them a badge to show off their loyalty on Facebook.
Good ideas here. Will have to dig in further to the webinar tools. As for the fan page, I think its a great idea for B2C companies in particular but I think B2B companies may have a harder time when it comes to finding fans. I mean, I just don't see many people becoming a "fan" of say, Accenture or Sun.
Your #3 really does bear repeating. I think that most people forget that personal touch. Social media is great for connecting but it can't take the place of putting name, face, voice and a handshake together.
kmonaghan
· 1 year ago
Good point about #1. I like several B2B companies but I sure don't want them on my Facebook page. Thanks for the reality check. I'll rethink that.
Another thought: set up an automated search for your company and products with Google Blog Search (http://blogsearch.google.com/). Whenever someone writes about you, be sure to comment, even if it's just to say "thanks for the mention!".
All Comments
Thanks for a thoughtful post. Lots of good stuff here. I particularly love the video recommendation. Really good idea considering how easy it is these days. Zappos does a great job with their video blog (http://blogs.zappos.com/blogs/zappos-tv).
Some more ideas to consider:
1. Create a Facebook Fan Page (http://www.facebook.com/business/?pages). It's free and a good way to reach your fans by giving them a badge to show off their loyalty on Facebook.
2. Host a free webinar with Dimdim (http://www.dimdim.com/) or Yugma (http://www.yugma.com/).
3. Let your customers know you appreciate them with an email, phone call or visit.
Thanks for an informative post!
Keith
http://www.keithmonaghan.com
Your #3 really does bear repeating. I think that most people forget that personal touch. Social media is great for connecting but it can't take the place of putting name, face, voice and a handshake together.
Another thought: set up an automated search for your company and products with Google Blog Search (http://blogsearch.google.com/). Whenever someone writes about you, be sure to comment, even if it's just to say "thanks for the mention!".