I've becoming involved in the world of PR, or rather MR - media relations. I guess this means people will hate me;-)
The point is, I think, if the marketing or PR (and they are different, but starting to overlap) is sneaky, the effects are likely to be negative. Striking the right balance is not at all easy. Yet we all buy things, so marketing sometimes can actually be useful in that it can help you find products which meet your needs better. And companies need to sell to keep people in jobs, pay taxes and help the world go round.
If you do some research, via the www, after seeing some marketing blurb or other, you can usually work out whether the product on offer is OK or not.
As one marketing specialist once told me - you can market a thing to death, but if the product is useless, it will not sell, or rather it will, people will hate it and never come to your company again. Not good. Deceptive business practices are short term solutions which can work and fatten bank accounts, so for the moment, sneaky marketing will continue and PR/MR companies will help out, after all, a fee is a fee. However being involved with a company which is sneaky may destroy the credibility of the PR/MR firm concerned.
I wonder whether any PR firms actually turn down clients on the basis of the products being dodgy??
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The point is, I think, if the marketing or PR (and they are different, but starting to overlap) is sneaky, the effects are likely to be negative. Striking the right balance is not at all easy. Yet we all buy things, so marketing sometimes can actually be useful in that it can help you find products which meet your needs better. And companies need to sell to keep people in jobs, pay taxes and help the world go round.
If you do some research, via the www, after seeing some marketing blurb or other, you can usually work out whether the product on offer is OK or not.
As one marketing specialist once told me - you can market a thing to death, but if the product is useless, it will not sell, or rather it will, people will hate it and never come to your company again. Not good. Deceptive business practices are short term solutions which can work and fatten bank accounts, so for the moment, sneaky marketing will continue and PR/MR companies will help out, after all, a fee is a fee. However being involved with a company which is sneaky may destroy the credibility of the PR/MR firm concerned.
I wonder whether any PR firms actually turn down clients on the basis of the products being dodgy??
Nice post Crystal.
Best,
Alex