Interesting piece on the power and perception of blogs, and how they can, albeit indirectly, influence buying decisions.
There is something else too which makes blogs valuable for companies - fresh content. Google likes fresh content, and gives it more weight - in that it appears higher in search results.
Most company websites are pretty static content wise, but add a blog and the content becomes fresher and is likely to attract more people. Such people end up on the company blog, from where they can be sent to the corporate website. This is another reason why blogging is good for business.
As you say though, writing which is obvious spin is likely to put people off. The challenge for businesses which blog is to create something interesting and stimulating - and which may develop trust.
Businesses can also use reputable sector-related blogs as a way to connect with potential customers too. Leaving constructive comments is one way of doing this, and would help build trust too.
Interesting things blogs. I know, I have one - which you had a look at, I believe.
Best,
Alex
Crystal King
· 4 months ago
Fresh content is definitely key, which is why I always feel perpetually guilty about my sporadic updates here!
And yes, I was recently at your blog and have subscribed via RSS. You clearly know about excellent content because that's what I've consistently found there! http://www.blogfromitaly.com/ for others who may be reading. We're planning on going to Italy in the spring (and I'm writing a book about a 1st c. Roman) and I have a few Italians in my life, so am very interested in the country and culture. I love that there are blogs like yours to help fuel that interest!
BlogFromItaly
· 4 months ago
Writing regularly is not easy - it takes time and no small amount of discipline. Enthusiasm and a love of writing does help. And using humour at times can take the chore out of writing too, or so I find.
Goings on in Italy provide no shortage of content ideas either. I could write full time, but the income the blog generates does not justify this, yet. However, blogging has opened a few, unexpected, doors for me, and these doors are leading to income. This just needs to grow.
And comments like 'excellent content' help keep me going too! Thanks for the encouragement, and for subscribing.
Your books sounds interesting. Is it fiction or non-fiction?
Hope you do manage to make it to Italy next spring.
All Comments
There is something else too which makes blogs valuable for companies - fresh content. Google likes fresh content, and gives it more weight - in that it appears higher in search results.
Most company websites are pretty static content wise, but add a blog and the content becomes fresher and is likely to attract more people. Such people end up on the company blog, from where they can be sent to the corporate website. This is another reason why blogging is good for business.
As you say though, writing which is obvious spin is likely to put people off. The challenge for businesses which blog is to create something interesting and stimulating - and which may develop trust.
Businesses can also use reputable sector-related blogs as a way to connect with potential customers too. Leaving constructive comments is one way of doing this, and would help build trust too.
Interesting things blogs. I know, I have one - which you had a look at, I believe.
Best,
Alex
And yes, I was recently at your blog and have subscribed via RSS. You clearly know about excellent content because that's what I've consistently found there! http://www.blogfromitaly.com/ for others who may be reading. We're planning on going to Italy in the spring (and I'm writing a book about a 1st c. Roman) and I have a few Italians in my life, so am very interested in the country and culture. I love that there are blogs like yours to help fuel that interest!
Goings on in Italy provide no shortage of content ideas either. I could write full time, but the income the blog generates does not justify this, yet. However, blogging has opened a few, unexpected, doors for me, and these doors are leading to income. This just needs to grow.
And comments like 'excellent content' help keep me going too! Thanks for the encouragement, and for subscribing.
Your books sounds interesting. Is it fiction or non-fiction?
Hope you do manage to make it to Italy next spring.
Alex